What is Book Jacket Design?
Judge a book by its cover? We all do! Even the best authors pay acute attention to the prestigous book jacket. But why is it so important, surely the contents inside is more important. The reality is they work in tandem, each delivering a message to the reader - is it worth buying, is it worth reading, does it have the required information inside. Will they enjoy it? a fish in sea are experienced in the design artwork and production of both hard and soft back jackets, as well as the spine art.
Well, It's a competitive market on the book shelf, as book jackets get scrutinised in your average Borders or Waterstones store like your favourite washing up liquid does in your high street branch of Tescos. The jacket has seconds to make an impression, stand up, be counted and purchased.
How do we get this project off the ground
How long we do we have? Traditionally book jacket design projects are well organised, as the projects are run by publishing houses, and the author is the one on an extended deadline (rather than the designer) - it takes much longer to write the words than design the jacket cover. To start the designer has to receive a full brief from the publishers. It is essential to understand the book fully, the nuances of the plot or subject matter, in order to choose what kind of image, graphic or fonts to use, be it an illustration or an image, a sans serif or a serif. We need you to summarise your book, let us know your thoughts and ideas
so that we can visualise them for you and add to them our creativity.
We want to know your audience, and your industry well. Be open with us
and you can expect the results you need to compete on the book shelf!
a fish in sea can create book jackets in a style to suit both the author and the subject matter, both fiction and non-fiction. We are always happy to liase with the authors and book jacket printer direct and take their opinion on board. Authors are often influential in the design of the jacket, as it is a lasting legacy representative of their efforts, research and perseverence.
Get your book's subject matter across, choose a hot jacket design from a fish in sea. They're tailor made.
