Business Card Design
Your first point of memorable contact. Business cards are not just a contact form, they can clinch the deal after the meeting, or even remind the potential client that your company exists. Most importantly they strengthen your overall brand which will aid you when your client is looking for a reputable partner. Business card design has gone through many iterations over the years, with formats as varied as CD/DVD and differing substrate materials being employed, all in the quest to get the business card retained, the information used and first contact made.
A business card is often the ambassador of your company. It is kept and reviewed often by a potential client, this means it needs to be memorable and aesthetically pleasing. It is an important item in your corporate identity which will hold important contact information.
The finish of your business card design speaks volumes about you, what you stand for and whereyou are headed. Should it be a thick artboard, or a light silk stock, recycled, laminated with a biodegradeable finish, embossed, or foil blocked - each finish lends a distinct character to your identity. Ideally the business card will resist fingerprints and be quite substantial in weight, as many wallets take a battering.
Sizes are pretty much established now, in the UK 88 or 85mm x 55mm is the norm. They can be die cut, so interesting effects can be created on the edge of the card, as well as shapes removed from the interior.
Key points for the design of your business card:
- Make sure that ALL of your contact information is supplied - and correct!
- Make sure that your logo has prominence, and that all information is clearly legible when printed.
- Establish the required number of cards - if in doubt err on the side of more - additional 100's are so much cheaper/card.
- Try and give them away at every opportunity - thats the point of having them! Drop them in restaurant tip trays, leave them on bars, give them to friends.
At a fish in sea we can be innovative with your business card design so that yours stands out amongst others. The design will have a strong link with your corporate logo, to re-enforce the overall brand. The text will ideally be clear and simple, so that the client can always read and understand your details.
We create bespoke business card designs which means that you CAN choose different card stocks weights, laminates, dimensions. You CAN choose how many colours are used, whether you would like an illustration or striking image, double sided or single sided, pantone coloured or black and white... the list is endless.
