Bespoke catalogue design to display your product in style
A fish in sea apply visual creativity to all their catalogue designs, so that your product is clear and the information consise - using a clear heirachy of information, emphasising the features and benefits of your products. All uniquely presented, to give you that edge over your competitors. We work closely with you to understand the products that you are promoting, the message that is to be portrayed and the key facts absorbed. We can enchance your catalogue design with bespoke graphics and imagery to create genuine interest in your offering.
Key catalogue design tips:
- Establish a heirachy of information, what is crucial to each product, what are the benefits to the consumer, what are the features, specifications? Which products are you pushing, which are your best sellers or have high profit margin - think creatively!
- Establish rules on hero pages, information in depth as well as the product pages themselves, the recipient is interested in your product, thats why they are reading it.
- Establish rules of navigation - let them find the information required quickly, ensure the index, contents and apendices are accurate.
- Use awards and testimonials for reference, they generate trust in your consumer.
Catalogue design should be treated with the same innovation as designing a company brochure. The designing of a catalogue requires much consideration to space, type and image and their relationship with each other, as these items all vie for the vewers attention as they read the page.
Much thought is also required to the feel and finish of the end product - considering how the catalogue will feel in the readers hands (they are often pored over for periods of time) things such as luxurious or cheap paper stock, binding, spot UV vanishes, inserts etc have a great impact on the feel of your product offering and how it is remembered.
The difference between brochure design and catalogue design is the emphasis on systematically and logically organising, and presenting large quantities of information. eg description and image. In this case the designer must once again strike a fine balance between aesthetics and clarity of information. The more information your catalogue has, the clearer it needs to be users get frustrated easily. Your catalogue design needs to hit the right chord with the reader. Keeping them hooked, turning the pages : viewing your product.
