What is a Corporate Identity
Building, sustaining and nurturing a relationship with your potential or existing customers is crucial to survival in your industry. The visual message that you send out everyday with your corporate identity design will strengthen their trust in you and build the basis for a strong brand.
Your corporate identity design should embody the personality of the company - how do you want to be seen by others? It is the face that represents you and how you are percieved. we can make sure that he right message is received - attractive and positive, receptive and capable of the tasks required.
Corporate identity is the establishment of a set of visual rules, which form and enrich the relationship between corporation and the consumer. In essence, its job is to constantly re-enforce positive perceptions of the corporation, retain brand awareness and be justifiably memorable.
These visual rules form what is called the brand. As the corporation grows more rules are set and the brand is strengthened. These rules can be pooled together into what is called brand guidlines. Guidlines are essentially an adhesive which ensures that the consumer cannot misinterpret the corporations message, or mistake the offering of one brand for another.
A company logo is the first impression and therefore the most important visual statement. It commands your corporate identity. From the logo design other stationery elements will be designed such as business cards, compliment slips, letterheads, company envelopes, brochures, catalogues etc. Signage and exterior usage of the corporate identity also abide by the established brand rules.
A strong corporate identity is also dependant on good public relations and obviously good company morals and values. These are the methods that your customers relate with you, its vital that they believe you for a fruitful and lasting relationship.
