Keep in regular contact - that you control
How do you increase your reach, stay in touch and sell yourself to your client's all at once?
You may consider newsletters and emails to be the bane of your life, filling up your inbox every day with offers of credit checks and viagra. However, that is down to blanket mailing by unsolicited companies sending out spam and poor content, not the medium itself.
New research has examined the relative effectiveness of different advertising media for encouraging consumers to visit a company's website and seriously consider a purchase. The report found that emails to existing customers easily topped the list, as it is 52% more likely to generate click through's and interest. It is less about numbers and more about targeting the right people with rich information.
In the current climate where conversion rates from user to customer are all important, it would be wise not to ignore this information. Why not do this for your campaign and reap the benefits?!
Email marketing - we can provide a fully designed and targeted email for your company. You control who receives it and can track click-throughs to optimise your service offering. Stay in touch by getting in touch with a fish in sea today!
Call us today on 08000 58 24 50 to see what a targeted e-newsletter can do for you.
