• Book Jacket Design
• Email and Newsletters
• Brochure Design
• Business Card Design
• Catalogue Design
• Compliment Slip Design
• Content Management
• Copywriting and Editing
• Corporate Identity Design
• Data Sheet Design
• Fixed Fee Logo Design
• Flash Design
• Flyer Design
• Graphic Design
• Illustration
• Image Library
• Letterhead Design
• Logo Design
• Packaging Design
• POS Point of Sale Design
• Retouching
• Signage Design
• T-Shirt Graphics
• Web Site Design
• Wedding Invite Design

What is involved in folder design.

A company folder is an invaluable marketing tool, it is an ideal item to be retained, as the information within is normally assembled or collated with particular recipients in mind - as the contents can be tailored, targeted and updated much more frequently due to the folder formats versatility. Used to hold important information in varying formats, the folder design demonstrates your versatility in industry and your creativity in presentation.

A corporate folder is a vehicle for delivering important company messages, for example company literature, leaflets, offers and in house advertisements. It can also be used to present pitches, tenders and presentations in a very professional manner.

The bespoke folder may be designed in different dimensions, with bespoke features such as business card slots, capacity pockets, integral brochure pages. These attributes add weight and versatility to your folder design - creating the required impact.

The weight and stock of the card used is an important consideration, as weight implies the quality of your service or product, finish considerations may include lamination to protect from marks for longer lasting folders, spot UV to accentuate or emphasise an area of text / image, as well as a unique shape, created from a bespoke cutter guide - truly inspiring!

The folder design is crucial as it will be offered to potential and existing clients, who will be encouraged on receipt to absorb the contents, witnessing your professionalism and creativity through your folder design. a fish in sea work with you to understand the requirements for your folder, how it will be distributed and where it will be received, what is the intended contents and call to action. We can then develop design concepts that accurately represent these aims - getting you and the contents in front of your clients.

Folder design tips:

• Establish the volume of content to be distributed in the folder prior to starting - it sounds obvious, but it has to be able to actually hold the required contents!
• Consider generic options - folders are relatively expensive marketing collateral, cost savings can be achieved by getting more than one use from the item.
• Consider the method of distribution - will it go in a padded envelope, bespoke clip case, be picked up at a seminar?
• What is the intended life span of the folder design - is it a one off disposable item or will it be used to collate a selection of documents over a period of time.