• Book Jacket Design
• Email and Newsletters
• Brochure Design
• Business Card Design
• Catalogue Design
• Compliment Slip Design
• Content Management
• Copywriting and Editing
• Corporate Identity Design
• Data Sheet Design
• Fixed Fee Logo Design
• Flash Design
• Flyer Design
• Folder Design
• Graphic Design
• Illustration
• Image Library
• Letterhead Design
• Logo Design
• POS Point of Sale Design
• Retouching
• Signage Design
• T-Shirt Graphics
• Web Site Design
• Wedding Invite Design

What is involved in the designing of a package?

The purpose of a package design is to entice, educate, wrap and protect an item. The object is frequently for commercial distribution or retail, therefore the designers familiarity of the industry and marketing message are essential. it can also be a more bespoke, craft based solution to the frequent problem of containing an object. The packaging design is often the defining feature between two very similar product offerings at the point of sale of an item and can be the difference between a volume of high and low sales.

The design will usually require the inclusion of information so clarity is essential, as this needs to be easily understood at the point of purchase so that the consumer can make an informed decision.

Apart from considering the faces of of the package, the designer must also consider its engineering. From folds to cutters, to slits, to drawers and locking tabs, the designer must understand how the item will sit on the shelf, how it will be held and how it will be opened and finally kept or retained. The packaging designer must look for interactivity between object and consumer, to intrigue whilst clearly displaying the object and re-enforcing your brand... we can help with these requirements - think out of the box, drop us a line.

Packaging tips

• Impact on the shelf - your packaging design needs to be noticed, we can get it to pull at the heartstrings with its delicacy or shout loudly from the top shelf.
• Durability / life-span are important considerations, does it have to last the rigours of transit or handling, is the package a disposable item, what will happen to it when its been disposed?
• Consider the purpose - can it be used as a marketing tool to cross sell additional items or services?
• Touch and feel - client interaction is important, how your package feels in the hand can reinforce an appropriate marketing message.
• How are similar products within the range represented, what is the glue that sets them apart as a collection?