Bose had a new product to launch and required our assistance with reaching their specific target audience. We designed a DM that carried a personalised URL. This in turn led the recipient to a personalised microsite. The usage was tracked by our dialogue engine system which then generate email lead alerts to Bose's sales team. All non-responders were sent an automated email that also carried their PURL. We designed the DM, and designed and built the email and microsite.