CANCER RESEARCH

EVENT LAUNCH MICROSITE

Cancer Research asked us to assist with the launch of their Race for Life and Pretty Muddy events. We targeted previous runners from the database with direct mail pieces, each carrying a personalised URL (PURL). This led to a personalised microsite which we designed and built. The system, through the use of PURLs, tracked each individual's activity and led them to sign up for this year's events. Each target was fed events, based on their questions, that were nearest to them. We then generated activity and engagement reports. The microsite was designed for desktop, tablet and mobile devices.