CANCER RESEARCH
POST EVENT MICROSITE
We were asked to assist Cancer Research with post event sponsorship. Getting promised sponsorship from participants of their events is the biggest problem. We designed a campaign that started with a personalised direct mail piece that was sent out to 200,000 participants from around the UK. Each carried a personalised URL. This in turn led the recipient to a personalised microsite that took the user on a fun and engaging journey. The main CTA of the journey was to pay in their sponsorship, to act as a gentle reminder. We designed the mail piece, designed and built the microsite (for desktop, tablet and mobile) and attached this to tracking software that gave 'down to the individual' activity reports.
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