Dell came to us with a problem. They knew that if a potential customer viewed a video of a product on their website, they were 20% more likely to purchase. However, the videos were incredibly difficult to find on their website. We devised a campaign that directed users to specific videos, problem solved! The campaign led with a direct mailer with a personalised URL (PURL) on it. These were created by us when processing their data. The PURLs led to a personalised microsite that tracked user actions and led them to product videos, whilst reporting back to the Dell sales team in real time. We also created advertising banners for the social channels to direct more unknown targets to the microsite.