Hilton wanted to produce a branded credit card that also doubled as a loyalty card. This was to replace the current loyalty system they had in place. The credit card company wanted proof that this would be taken up by their customers, so we devised a campaign to prove the point and launch the new loyalty scheme. We firstly looked at processing their data, producing unique personalised URLs (PURLs) for each target. We consulted with their incumbent design agency and helped steer the design of the DM piece. This carried the PURL which in turn led the recipient to a personalised microsite. We designed and built the microsite and attached this to our own tracking system. We then generated reports for the campaign.