Isaiah 61 was created as a positive statemant T-shirt company that donates part of their profits to charitable orgaisations and local good causes. We initially created the strapline, Faith is a Journey as it resonates with the target audience and speaks of the constant changing path in life. With American heritage, the journey aspect of seeing the Interstate road signs captures the heritage of road trips, and a discovery of new people and places. The logo was inspired from this emotive imagery. From this we evolved the brand through it's stationery design and brochures, look books to clothing swing tags and postcards as well an e-commerce website.