Packaging design in London, UK

Packaging design in London, UK

It's a wrap!
At a fish in sea we understand the intricacies of packaging design. Our London UK graphic design studio is where the magic happens - where precision engineering meets our creative spirit for inspired results.

Packaging needs to encompass mathematical precision with artistic flair. You can't have beautiful designs if the engineering of your wrapping lets your product down.

Signed, sealed, delivered
a fish in sea are marketing pioneers. We have expertise in every discipline, from corporate identity design and logo design, to point of sale design and packaging design. This expertise means if you are looking for packaging design, our London UK graphic design studio should be your first port of call. Packaging design demands a broad brush stroke of marketing nous and design skill, where the biggest ideas and the smallest of details dovetail effortlessly.

Packaging design London - UK experts
Package design should entice, educate, wrap and protect an item. In short, it needs to be the full package! To speak directly to consumers, package design needs to convey a clear message. Effective packaging design will make the difference between high and low sales. It needs to stand out from the competition, to leap off the shelf, but the design will also require the inclusion of information so clarity is essential, as this needs to be easily understood at the point of purchase so that the consumer can make an informed decision.

The perfect package
Additionally, the packaging design needs to offer a bespoke solution to the problem of containing the object in question. Apart from considering the faces of of the package, packaging design must also consider the engineering. From folds to cutters, to slits, to drawers and locking tabs, the designer must understand how the item will sit on the shelf, how it will be held, and how it will be opened. The packaging designer must look for interactivity between object and consumer, to intrigue whilst clearly displaying the object and re-enforcing your brand... we can help with these requirements - drop us a line.

Packaging tips

  • Impact on the shelf - your packaging design needs to be noticed, we can get it to pull at the heartstrings with its delicacy or shout loudly from the top shelf.
  • Durability / life-span are important considerations, does it have to last the rigours of transit or handling, is the package a disposable item, what will happen to it when its been disposed?
  • Consider the purpose - can it be used as a marketing tool to cross sell additional items or services?
  • Touch and feel - client interaction is important, how your package feels in the hand can reinforce an appropriate marketing message.
  • How are similar products within the range represented, what is the glue that sets them apart as a collection?