Who are your clients/customers?
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a. Business to Business?
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What type of business are you looking to attract? (eg. law firms, schools, etc)
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What size of business are you aiming at? (eg. local, national, multinational, etc)
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What specific geographic areas or ethnic groupings are you targeting?
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What gender are the likely decision makers within the target business?
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b. Consumers/general public?
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Any particular age group or range that you are looking to target?
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Is there a specific gender group? (if a split, please give percentages)
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What is their status? (eg. home owner, student, single parent, retired, etc)
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Any special interests or values we should be aware of? (eg. eco friendly, motor racing, etc)
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