Point of sale (POS) design
Position your product with point of sale design
POS, or point of sale, is everywhere today. It is hard to go anywhere without coming across it, whether the public are aware of it or not. Potential customers are constantly bombarded with products to buy, even before they enter a shop!
Grey Convergence - Point of Sale Design
It is, essentially, like external packaging of the product itself, but once removed!
The approach of creating a successful point of sale display is not as simple as creating an eye catching design. The design of the point of sale display has to not only sell the product to the customer, but also act as an extension of the product itself. The point of sale design must continue the branding of the company, as well as the product it is selling.
a fish in sea understand this and so their designers will fully research the target market of not only the product itself, but also where the best place for the point of sale display is to go in the particular environment. This is all part of the process. In fact, point of sale design is as much about identifying the market as it is about identifying what type, or style, of design would be best suited. Indeed, many projects that involve point of sale design will have many pieces of design to cover all of the possible sales points.
To achieve a good result from this type of project it is important to fully understand all of the above so that the graphic design team can be sure that all aspects and angles have been covered.
When the project is approached in this manner point of sale design really does become an object in blanket marketing, whilst incorporating an all encompassing packaging design.
Client listThroughout our website these terms are used for identification purposes only. Products and companies referred to herein are trademarks or registered trademarks of their respective companies or mark holders.
My experience of working with a fish in sea to date has been very positive and they have created a very attractive logo and brand for us and assisted ...... Richard August - Managing Director - Blue Sky Global Investments
The designers at a fish in sea are incredibly professional and they genuinely want to understand exactly what their client wants. Throughout the proje...... Dina Zaman - Managing Director - ISHQ
a fish in sea have proven to be a reliable and creative partner for our visual needs. From our corporate handouts to the website, the results have exc...... Chadwick Kinlay - Marketing Manager - Epsilon
The Telegraph Media Group commissioned a fish in sea to help out with some short term design cover for our paper and online commercial design teams. T...... Sarah Newton - Marketing Manager - The Telegraph Media Group
I have no hesitation in recommending a fish in sea, I have worked with them on a number of projects from web site design to look books and have found ...... Sam Elliott - Managing Director - Sam Elliott London
a fish in sea have lived up to their name for us. We have found their service to be extremely reliable and they were always accommodating and flexible...... Pat Graham - Office Manager - Myriad Global Media
We appointed a fish in sea to develop a new logo which better reflected our 20 year old company operating in the international media industry. The bri...... David Oliver - Partner - Oliver Smith & Partners
Just wanted to send a quick note through to say thank you for ensuring the new version of our Industry Leader Brochure was completed and printed on ti...... Dan Stretton - Relationship Manager - Global Prepaid Exchange
When Interconnector were looking for an imaginative solution to a series of informative web graphics, we approached the designers at a fish in sea, an...... Terry Stephens - Business Systems Manager - Interconnector (UK) Limited
I have worked with a fish in sea to develop a logo and web site for my new business. They have been supportive and professional throughout and have go...... Samantha Meazey - Managing Director - Ocean Ice
Just a quick note to thank you so much for all of your hard work on the design of the delegate's folder and papers for the Qatar Law Forum. Your infin...... Dawn O'Hanrahan - Event Organiser - Judy Lane Consulting
Working with a fish in sea was great. No question was ever too stupid and the team were brilliant at guiding me through the various stages of the desi...... Richard Dodds - Managing Director - Working Finance
When we first approached a fish in sea about designing a micro film site for our forthcoming documentary release, Love, Gratitude and the Dolphin Conn...... Caleb Packham - Presenter / Actor / Producer - Conscious Living Films
From the minute I hit send on my online email query form and received a very friendly call back minutes later, I have been impressed by the consistent...... Caitlin Williams - Marketing - EightyTwenty Insight
a fish in sea are always very efficient, responsive (not to mention creative) in dealing with our business... Charlie Garton Jones - Managing Director - Garton Jones Real Estate
I have found them to be so professional and flexible; it really bought our ideas to life and contributed to the success of the project. I would welcom...... Shirley Goodgame - INPDC Business & Centre Manager - Royal Borough of Kensington & Chelsea
There are many design agencies out there and sometimes it is easy to pigeon hole them as to the one service at which they excel. I thought that I had ...... Jason Hirst - Managing Director - Altien
We have worked with a fish in sea for many years now. We often use graphic design agencies for overflow capacity and to assist us in realising our cli...... Neil Sait - Partner - Vialuna UK
Just wanted to say thank you for the professional and prompt way you have dealt with our design and print requirements. Having dealt with you on a num...... Mark Ralph - Managing Director - Meridian Financial Management
The a fish in sea team....... outstanding! They have delivered high quality results every time. My work with this company began when I approache...... Camilla Robbins - Managing Director - Balance Bodyworks
If I ever need design work done quickly, efficiently and with minimum fuss, a fish in sea is my first port of call.... Alastair Graham - Managing Director - fivegramsofplastic