Point of sale (POS) design
Position your product with point of sale design
POS, or point of sale, is everywhere today. It is hard to go anywhere without coming across it, whether the public are aware of it or not. Potential customers are constantly bombarded with products to buy, even before they enter a shop!
Grey Convergence - Point of Sale Design
It is, essentially, like external packaging of the product itself, but once removed!
The approach of creating a successful point of sale display is not as simple as creating an eye catching design. The design of the point of sale display has to not only sell the product to the customer, but also act as an extension of the product itself. The point of sale design must continue the branding of the company, as well as the product it is selling.
a fish in sea understand this and so their designers will fully research the target market of not only the product itself, but also where the best place for the point of sale display is to go in the particular environment. This is all part of the process. In fact, point of sale design is as much about identifying the market as it is about identifying what type, or style, of design would be best suited. Indeed, many projects that involve point of sale design will have many pieces of design to cover all of the possible sales points.
To achieve a good result from this type of project it is important to fully understand all of the above so that the graphic design team can be sure that all aspects and angles have been covered.
When the project is approached in this manner point of sale design really does become an object in blanket marketing, whilst incorporating an all encompassing packaging design.
Client listThroughout our website these terms are used for identification purposes only. Products and companies referred to herein are trademarks or registered trademarks of their respective companies or mark holders.
a fish in sea have proven to be a reliable and creative partner for our visual needs. From our corporate handouts to the website, the results have exc...... Chadwick Kinlay - Marketing Manager - Epsilon
I have found them to be so professional and flexible; it really bought our ideas to life and contributed to the success of the project. I would welcom...... Shirley Goodgame - INPDC Business & Centre Manager - Royal Borough of Kensington & Chelsea
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a fish in sea are always very efficient, responsive (not to mention creative) in dealing with our business... Charlie Garton Jones - Managing Director - Garton Jones Real Estate
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Working with a fish in sea was great. No question was ever too stupid and the team were brilliant at guiding me through the various stages of the desi...... Richard Dodds - Managing Director - Working Finance
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I have no hesitation in recommending a fish in sea, I have worked with them on a number of projects from web site design to look books and have found ...... Sam Elliott - Managing Director - Sam Elliott London
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