Our perspective on the ever changing digital landscape.

Some graphic design agencies target certain sectors, they actually market themselves towards certain kinds of clients and so become specialists in a field. We are not one of these graphic design agencies. We do not actively look to specialise in a particular market, we like to be fresh for whatever project is asked of us and we do this by having a great cross section of clients.


From a web site design point of view, this is very interesting as you see what is going on in all these sectors that you are working for. That said, it is strange how sectors come in groups. For instance, we seem to get one particular type of client in and then three more within the same sector will come through the door!

Out of all the projects that we have been involved with, there are a few things that seem to be coming to the fore now. As the web has progressed, more and more clients are seeing SEO (Search Engine Optimisation) as a necessity. The web has become a very competitive marketplace and so making it as easy for potential customers to find them is of the utmost importance. We used to find that setting up the basics was as far as a client’s interest went in SEO, but now many more clients are much more open to the idea of actually spending money on SEO in terms of a campaign.

The main request across the board is for site to be built so that the client may update the content themselves via a CMS (Content Management System). This allows full editorial control of the content published online.


a fish in sea specialise in providing graphic design solutions for our clients, ranging from logo design projects through to the realisation of website design.

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Our own path at this point is taking us down the route of interesting details and finishes – as we produce captivating graphic design solutions to our projects, the method in which the design is presented becomes equally important.

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So are there really trends in logo design, do we get asked to create the same, day after day?

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