Your logo project starts with a logo design questionnaire.

We will start on your logo design project when we receive your response to our logo design questionnaire, drop us a line and we will send it across for you to think start considering your response!

Can you modernise my existing logo?

Yes of course – send us your existing design and we can discuss your requirements. Redevelopment is usually accompanied with consultation to get the most from your new brand.

I have an idea I would really like to see incorporate or developed, can we focus on this?

Yes, this is a great way to get a multitude of logo concepts that are all closely themed from the outset, effectively giving more choice in a particular direction – we don’t just request your involvement, we require it to get the best result.

What do you need to know to get my project off the ground?

Aside from the response to your logo questionnaire, we require your contact information – so that we can liaise throughout the project, and a company PO or initial payment of 50% of the project value.

We also require your enthusiasm! in the majority of design projects, client input is essential to create a relevant, intelligent and on-target solution. We enjoy and are passionate about our work, and that frequently rubs off on our clients, equally, we get the best results from clients who are enthused by the projects that they are undertaking, if you believe in it, we can make it happen.

What is your logo design process? How does it work?

The usual process is to discuss our clients requirements, aims and brand message. Produce initial logo design solutions and present to the client. Revise until the client is happy that brief is met or deadline arrives. Set up logo set in relevant formats and deliver.

How long will it take?

That depends on your own requirements. We have target turnaround times for our fixed fee packages, these are accurate and realistic assuming that you are around for prompt feedback on concepts.

How much will it cost?

We offer both fixed fee logo design packages, which provide a number of logo design concepts for a fixed fee, within a fixed period of time.

There are three options, £595, £795 and £995 (all subject to VAT) with increasing numbers of logo concepts and logo revisions as the cost increases, each package is excellent value for money as a good strong logo takes well over 20 hours from creation to completion.

How can I see my logo design concepts?

We will send a .pdf file via email that you can view both on screen and print out locally if you prefer. We are happy to provide in an alternate electronic format if specified, hard copy proofs via mail / courier are also available at additional cost.

Do you have any work samples of logo design I can see?

Yes of course – we have produced hundreds of logo designs for clients around the globe. Examples of our logo designs poroduced for other clients are available to view here, in our design portfolio.

What happens if we wish to revise the design more than the agreed number of times?

Whilst the majority of logo designs we create are completed within the agreed revision rounds, occasionally there is a benefit to further logo development.

We are happy to revise your logo concept until you are happy, we do charge for the time spent over and above the agreed at our hourly rate of £125/Hr.

Who owns the rights to the completed logo design?

On settlement of the agreed design fee, we pass all ownership rights on to you – we do reserve the right to display our created logo designs for promotional purposes.

What happens if it doesnt work out?

We work hard to produce design solutions that exceed your logo brief, the design process is an evolutionary one, with initial concept refined into a complete and polished solution.

If after the initial concepts are presented, they are deemed unsuitable, for whatever reason, we will happily redraw from scratch using your new feedback as a base to move forward, if this is a fixed fee package, we will not return to the initial concepts however! If after the secondary concepts are presented, they are still considered unworkable, and after honest feedback between us, the process is deemed to be beyond salvation, we will retain the initial payment to cover the time invested in the creation of logo concepts, this is the most time intensive period, due to the thought that goes into creating solutions. The aim is for a fair compromise to be reached. If we are on a rolling fee agreement, we will simply bill for the hours competed.

Our main aim in this process is to exceed you’re expectations, designing a logo that will stand the rigours of time, that you can be genuinely proud of. We continually endeavour to improve our service and welcome any constructive of creative comments, you can email us here.

Where are you located?

We are very fortunate to design from a beautiful graphic design studio in Wimborne, Dorset, and also have creative space within the landmark Royal Victoria Patriotic Building, Wandsworth Common, London, UK

Can I visit your studio?

Of course! We welcome client visits, drop us a line to make an appointment at a convenient time and we’ll get the kettle on.


Less common logo design questions answered.

Find out more about Technical Logo Design Questions >

Ready to redefine your brand? Let’s embark on a logo design journey that goes beyond expectations, capturing the essence of your brand in every curve and contour. Your logo, your story – meticulously crafted by a fish in sea.