HOW TO DESIGN A LOGO

THE INTRODUCTION

Logo Design is the most important aspect of any company brand. It may seem like a long, arduous, complex project but in fact the steps on getting there are relatively simple but missing out any of them (or the following tips!) can slow this process down and increase the workload. Getting this process right will ensure you get a fab logo that both client and designer are happy with.

Before you begin, it’s important to ask your client the relevant questions so that you can work with an informed brain! We have a list of questions which we send out to clients looking for logo design, the answers to these questions can form basic but important brief which you have to work by.

QUESTIONS TO ASK ARE

• Text/Name to be used in logo?
• Trademark / Registered?
• Is there a tag line to be used or added to the logo?
• Number of colours required/desired?
• Company/logo colours if applicable or available?
• Brief description and overview of the company, service and/or product this logo will represent?
• Creative Strategy: Pointers on your logo design?
• Themes (BUZZWORDS) that you wish to portray in your logo?
• Describe some ideas you might have in mind for your logo design, or features that you DO NOT wish integrated into your logo?
• Any web sites/companies that have logos SIMILAR to what you’re looking for?
• Any logos in our portfolio that are similar to what you’re trying to achieve?
• Please provide any other specific information that will help us propose your logo design preliminary designs?
• Usage?
  Print
  Online
  Promotional Merchandise
  Clothing
  Signage

Once you have these answers, you may find it helpful to arrange a meeting with the client. This helps to get a much better picture of the type of solution you should be designing for and the commercial aims of the business. Conversation and fully understanding the business helps to build a relationship with your client that will benefit the design process.

We have broken the process down into stages: