COPYWRITING & EDITING

THE WRITE STUFF

“That’s all we have, finally, the words, and they had better be the right ones, with the punctuation in the right places so that they can best say what they are meant to say. …if the words are in any way blurred, the reader’s eyes will slide right over them and nothing will be achieved.”
Raymond Carver

Concise, lean and carefully composed – effective copy demands brevity and directness. It should be effortless to read. It should do whatever it says on the tin. Today, attention span is hard to grab and harder to keep. Get in. Get out.

At a fish in sea we offer you the complete marketing solution from initial concept brainstorming, structure, layout and design to working with copywriters and editing. UK-wide, a fish in sea seek out the best copywriting and editing professionals to work with our in-house design team. From copywriters to sub editors and commissioning editors, we provide the highest quality copywriting and editing services, whether the content is for print or to compliment your web site design.

COPYWRITING PROFESSIONALS

Bad copy will reflect on your company. Mistakes or poor punctuation and grammar will give the impression of incompetence. At a fish in sea we understand images and graphic design, but we also have a healthy respect for the power of words. Copy needs to be persuasive. Your copy is an effective marketing tool that not only needs to attract audiences but hook them into making a sale or choosing your service. Effective copy generates trust and develops a bond with the reader, providing them with the information or knowledge they require succinctly and effectively.

Key copywriting tips:

• Check that grammar, syntax and flow are logical and correct, remember you are guiding the reader.
• Establish the aims of your product or service.
• Reinforce the key messages to ensure that they are understood.
• Make sure that your contact information is included and correct.

Quality copywriting is essential to company literature as it enhances your corporate identity. Conveying the core message in an easily understood manner, it is essential that grammar, tense and syntax are correct.

Interstingly, the phaonmneal pweor of the hmuan mnid, aoccdrnig to a rscheearch at Cmabrigde Uinervtisy: It dseno’t mtaetr in waht oerdr the ltteres in a wrod are, the olny iproamtnt tihng is taht the frsit and lsat ltteer be in the rghit pclae. The rset can be a taotl mses and you can sitll raed it whotuit a pboerlm.

But we think it’s best to try and get things right from the outset.

We have a skilled copywriting and editing pool for our UK clients to enhance your message. If you have a requirement for bespoke copywriting and editorial content, with a focused bias towards return on investment, contact our copywriting and editorial team.