DM & Microsite

We worked with Bauer to design a captivating Direct Mail campaign aimed at enticing potential subscribers to share the gift of a magazine subscription. We aimed to evoke the excitement of receiving a new magazine in the mail each month, emphasising the joy of anticipation and discovery.

Our approach involved creating a hand-drawn Direct Mail piece that exuded charm and curiosity. Complementing this tangible experience was a trackable microsite designed to quantify leads and monitor engagement. By seamlessly blending traditional and digital marketing elements, we sought to maximise the campaign’s effectiveness and drive subscription conversions.

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