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BWT is dedicated to providing water that meets the highest standards for every aspect of daily life. Their commitment extends to ensuring maximum safety, hygiene, and health in our everyday interactions with water. BWT Water softeners have an excellent reputation for quality and performance.

Our role involved creating a series of website banner adverts that effectively communicated the core benefits of BWT water softeners. Each banner was designed to highlight the key advantages, such as the prevention of limescale buildup, the positive impact on personal care and the economic and environmental benefits. The aim was to create visually appealing and informative banners that would capture the attention of potential customers and clearly convey the value of BWT water softeners.


The banners featured striking visuals and concise, impactful messaging to engage. By emphasising the various benefits of using softened water – such as its kindness to hair and skin, the ease of cleaning, and the cost savings from reduced soap and detergent use, we aimed to appeal to a broad range of consumers.

Working closely with BWT, we ensured that the banners aligned with their brand identity and luxury messaging strategy. Our collaborative approach allowed us to understand BWT’s goals and target audience, enabling us to create designs that were effective in conveying the product’s benefits.


By showcasing the practical and tangible benefits of BWT water softeners, our designs helped to increase awareness and interest among potential customers. The banners served as a tool to drive engagement, educate consumers and ultimately, support BWT’s mission of providing luxury water solutions for everyday use.

Our partnership with BWT exemplifies how effective design can elevate a brand’s online presence and communicate its value proposition in a way that resonates with customers. Through our efforts, we contributed to BWT’s goal of making superior quality water accessible to more people, enhancing their daily lives and promoting better health and well-being.

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Products and companies referred to herein are trademarks or registered trademarks of their respective companies or mark holders.

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