Metro took advantage of their role as the main sponsor of AdWeek in London to introduce a dedicated partner app for the event. Rather than releasing the app under the Metro brand directly they opted to create a new sister brand called CLOUT, which would serve as the platform for this initiative.

We began by conceptualising the brand identity for CLOUT, focusing on a visual identity that would resonate with the target audience and reflect the app’s purpose. Building on this framework we crafted a cohesive visual language that would define the app’s aesthetics and user experience.

From concept to execution we designed, developed, tested and published the digital publishing app for both iOS and Android devices, ensuring functionality across mobile and tablets. The app served as a hub for AdWeek attendees to access relevant event information, schedule updates, speaker details and exclusive content curated by Metro.

By establishing CLOUT as a distinct brand entity, Metro positioned itself as a forward-thinking and innovative partner in the advertising industry while providing event attendees with a user-friendly and engaging digital platform to enhance their AdWeek experience.

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