A brochure website design can be an effective tool.Just as every business is unique, so every website is unique in it's requirements, functionality and calls to action. A website design that does not employ flash design, trackable calls to action, data harvesting and the like, does not make it any less effective for the specific business. In fact, stripping back all of the extra clutter on a website can sometimes help realise a lean, focussed and effective end solution.
If your business requires an online presence that informs, then a brochure website design project can work wonders.
The new business cardIn the 80s and 90s, it was all about the business card design. The first question you asked was 'have you got a card'? You may still collect them out of habit, but a business card without a website address will just become an annoying piece of card that clutters up your wallet or purse!
A brochure website design will say so much more than a card ever can. In fact, it links the online with the offline. It shows your business is up to date and forward looking. It can help reinforce the message that yours is a business worth bookmarking.
How much control do you need?There are different ways to build a brochure website. They used to be thought of as sites that were not worth being controlled by a content management system (CMS) and so were hand built, page by page. This is still fine for sites that do not change and have no future plans of growth.
We see most sites now require some sort of ongoing editorial control and will in the future be added to as the business itself grows. The costs of allowing this editorial control through the addition of a CMS, which previously could be prohibitive for a brochure website, actually now make it an easy decision to make.
Unless you are looking at a very small brochure site of up to 4 pages, then the cost of building the website without a CMS makes a static build inappropriate. With a CMS, your brochure website can start off with as few pages as you like, but you can add new pages of content as and when you wish. Taking control of your online place of business has never been easier.
A brochure website design is a building block for the futureThe key to any website design project is to be clear and focussed on what is required by your business now, but also 12-24 months down the line. Business can change quickly, as can the requirements from your website. Building any website without this knowledge can lead to the website requiring a re-design or re-build in the very near future.
If our team of designers know what your business requires in the future, we can advise a strategy that will allow you to build on a brochure website design without rebuilding the entire website. A professional brochure website design is one that will work for your business now and be flexible enough to accommodate changes as and when required.
Content creation can be time consumingIn today's online market place, content is definitely king. In a brochure website design, we look to make a clean and uncluttered environment to allow the content to be easily digested. Ensuring your content is concise and well crafted has never been more important.
From past experience, the most time consuming part of a brochure website design project is getting the content from a client. Web suitable content is very different in how it is written and what search engines demand from it, from content written for printed material.
If you feel your content is going to be difficult to produce yourself, then we can assist. We have copywriters skilled at creating web styled content. All we need is a brief and a site map to ensure that your content jumps from the page and presents your business in the right tone of voice and lead your users to your calls to action. If copywriting and editing is going to be a block to getting your business online, then we can help.
Lost time is lost groundBusinesses are going online every day. We speak to a lot of people who have been thinking about building a website for their business, sometimes for over a year. As we have said, planning is good, but every day that is spent thinking can be a day lost to a competitor. Lost ground on the internet can be difficult to make up.
If you are thinking about creating a brochure website design, are unsure of how to go about this, need help with planning and content creation, then speak to one of our website design team today, and we can help build the perfect brochure website design for your business.