Designing a brand identity for Aviation Ecosse was framed by the concepts of sophistication and luxury – tailored to captivate their discerning clientele and uphold their reputation for unparalleled service in private jet chartering.


Aviation Ecosse epitomises exclusivity and refinement, catering to a clientele accustomed to the finer things in life. To evoke this sense of prestige and elegance, we designed a logo that exudes sophistication. The sleek and minimalist design, featuring the company name in a stylised font adorned with a winged lion motif, captures the essence of luxury air travel. Printed in silver offers a premium feel that was both eye-catching and understated, perfectly aligning with Aviation Ecosse’s brand ethos.


Building on the design of the logo, we extended the brand identity across various touch-points to ensure a cohesive and impactful presence. Business cards, letterheads and compliment slips were meticulously crafted to reflect the brand’s ethos of luxury and refinement. Each piece bore the silver-printed logo, creating a consistent visual identity that resonated with the affluent clientele. The choice of premium-quality paper stock further enhanced the tactile experience, reinforcing the brand’s commitment to excellence in every detail.


Recognising the importance of extending the brand experience beyond the ground, we created bespoke marketing materials for in-flight display on personalised screens. From destination guides to exclusive amenities, each element was designed to elevate the in-flight experience and leave a lasting impression on discerning passengers.

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