In partnership with Natmag, we embarked on a venture to commemorate their remarkable 100 years of publishing excellence. The campaign was a multifaceted endeavour, comprising a captivating direct mail (DM) piece and an engaging microsite that served as the centrepiece for an exciting competition and event known as The 100 Award.

At the heart of the campaign was a celebration of Natmag’s rich legacy and profound impact on the industry over the past century. The DM piece invited brands to visit a bespoke microsite and participate in The 100 Award—a prestigious competition offering the chance to win a coveted £250,000 media campaign within the esteemed Natmag portfolio. The campaign’s blend of traditional and digital elements ensured maximum engagement and participation.

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